Geofencing is a technology that uses GPS or radio frequency identification (RFID) to create a virtual boundary around a specific location. When a person enters or exits this boundary, a trigger is set off and an action is taken. In the context of real estate, a real estate agent can use geofencing to get leads by setting up a virtual boundary around a specific neighborhood or area and then creating targeted ads that are only shown to people who enter that boundary.

For example, if a real estate agent is trying to sell homes in a specific neighborhood, they could set up a geofence around that neighborhood and create ads that are only shown to people who enter that boundary. These ads could be targeted at people who are interested in buying a home and could include information about the neighborhood, the homes that are available, and how to contact the real estate agent for more information.

Another way that a real estate agent could use geofencing to get leads is by setting up a virtual boundary around a home that is for sale and creating targeted ads that are only shown to people who pass by that home. These ads could include information about the home, the price, and how to contact the real estate agent for more information.

Overall, geofencing can be a powerful tool for real estate agents looking to generate leads and reach potential buyers in a targeted and effective way.